Personal skills and experience
- Moderation of focus groups, in depth interviews, creative workshops, brainstorming, conduction of ethnography and observation research, etc .
- Recommendations on qualitative research methodology, design, sample and structure - based at the profound and thorough estimation of Client’s needs, proven experience in different areas of qualitative research.
- Creation of discussion guides and screeners.
- Project management and Co-ordination of fieldwork and recruitment .
- Providence of full analytical reports and presentations ( in Russian and English).
Areas of Research Experience
- Product and brand tests
- New product development
- Concepts and advertising tests
- Packaging research
- U&A and consumer behavior
- Customer satisfaction
- Brand image
- Lifestyle research
- Motivational research/Censydiam
- Ethnography/observation
- B2B, B2C